Note: We are currently updating our graphic identity manual and plan to release revised guidelines and visual resources soon. If you have questions in the interim, please contact Ben Hill, Interim Senior Director for Marketing Communications.
This site offers guidelines and resources for University of Iowa marketing and communication projects—printed materials, websites, news and promotional text, and more. These standards help maintain a strong brand identity for the university.
The guidelines presented on this site ensure a basic level of coordination and consistency across university communications. At the same time, they provide colleges, departments, and programs the latitude to develop projects that meet their specific needs.
This site includes the following resources:
Information on using the university’s official logo and wordmark, plus downloadable graphics. Graphic identity
Guidelines for print
Standards for print publications—logo and wordmark requirements, required notifications, printing policies, and more. Guidelines for print publications
Guidelines for websites
Standards for official websites—logo and wordmark requirements, accessibility, required navigation and content, and more. Guidelines for websites
Guidelines for written communications—website copy, print materials, news stories, and more, plus UI-specific style references. Editorial style
Information about letterhead, business cards, envelopes, and related products. University stationery
Microsoft Word templates for use with university letterhead and other stationery products. Stationery templates