University Brand Manual: Guidelines for Marketing and Communication

Old Capitol




Graphic identity

The University of Iowa graphic identity system provides visual consistency across university communications and helps distinguish the university from other institutions at a glance. It’s an essential tool in establishing the university’s brand identity.

The University of Iowa logo and wordmark are the core of the graphic identity system. They should appear in all communication projects—print publications, websites, advertisements, and so on—that represent the university to external audiences.