University Brand Manual: Guidelines for Marketing and Communication

Old Capitol





Note: We are currently updating our graphic identity manual and plan to release revised guidelines and visual resources soon. If you have questions in the interim, please contact Ben Hill, Interim Senior Director for Marketing Communications.


This site offers guidelines and resources for University of Iowa marketing and communication projects—printed materials, websites, news and promotional text, and more. These standards help maintain a strong brand identity for the university.

The guidelines presented on this site ensure a basic level of coordination and consistency across university communications. At the same time, they provide colleges, departments, and programs the latitude to develop projects that meet their specific needs.

This site includes the following resources:

Graphic identity

Information on using the university’s official logo and wordmark, plus downloadable graphics. Graphic identity

Guidelines for print

Standards for print publications—logo and wordmark requirements, required notifications, printing policies, and more. Guidelines for print publications

Guidelines for websites

Standards for official websites—logo and wordmark requirements, accessibility, required navigation and content, and more. Guidelines for websites

Editorial style

Guidelines for written communications—website copy, print materials, news stories, and more, plus UI-specific style references. Editorial style

University stationery

Information about letterhead, business cards, envelopes, and related products. University stationery

Stationery templates

Microsoft Word templates for use with university letterhead and other stationery products. Stationery templates